These days, it’s not unusual for people to turn to the internet to ask health-related questions.
This has led to growing interest within the research community about how to use internet search data to:
- better understand people’s health
- improve health outcomes more broadly
In response to recent regulatory changes, platforms such as Google have launched new data portability products that make it easier for users to consent to share their internet consumer search data with authorised third-party users or apps. This creates significant potential for researchers by enabling easier access to a wider universe of data for research.
This webinar, co-hosted by Smart Data Research UK and Google Health, will explore the impact of these changes.